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Care Home Marketing
Care home marketing that fills your beds with the right residents, faster
Families researching care homes are anxious, time-pressured, and comparing you against three other homes in the same search. Our care home marketing programmes build the visibility, trust signals, and follow-through that turn that search into a booked visit and a move-in.
Would you like a complimentary mystery shopping for your care home?
Where we focus
Four levers that move the numbers
01
Enquiry Management & Conversion Rate
We manage every enquiry from first contact through to move-in, tracking and improving your conversion rate at each stage, not just how many enquiries come in.
02
Rigorous Reporting & Lead Quality
We take numbers and reporting seriously, so every lead you see reflects real, qualified interest, never inflated impressions or empty form fills.
03
Monthly Digital Audit
We audit your care home's digital presence every month, website, listings, reviews and visibility - so you always know exactly where you stand.
04
Research-Led Strategy
Every campaign starts with proper research into your local market, competitors and referral routes, aimed squarely at growing occupancy and private pay.
OUR CLIENTS
Our Care Home Marketing Services
The full service list for care home marketing
Every discipline below is available standalone, or joined up into one plan built around your admissions target.
01
Lead Generation
Enquiry generation for care homes across paid, organic and referral channels, built to fill viewing slots and admissions, not just clicks.
02
Enquiry Handling
Professional handling of every enquiry into your care home, from first call to booked visit, so no lead is lost, left waiting or handled inconsistently.
03
Marketing Strategy
A clear, budgeted care home marketing strategy connecting every channel to your occupancy and admissions targets.
04
SEO
Local and organic SEO for care homes, built to win "care home near me" and condition-specific searches.
05
AEO (Answer Engine Optimisation)
Structuring your care home's content so AI search tools and assistants surface you when families ask.
06
Paid Ads - Google, Bing & Facebook
Enquiry-focused paid ads for care homes across the platforms families actually search and scroll on.
07
Social Media Support - Facebook & LinkedIn
Ongoing social media management for care homes that builds trust with families and referrers alike.
08
PR
Local and trade PR for care homes that builds reputation before a family ever calls. (Events, local news coverage and award submissions)
09
Lead Tracking
Full visibility of every care home enquiry, from first click through to admission, so you know what is actually working.
10
Consultancy Services
Hands-on care home marketing consultancy for your in-house team, from planning through to execution.
11
Sales Training
Sales training for your care home's admissions and front-of-house team, turning enquiries into visits and visits into move-ins.
12
Local Branding
Local branding for care homes that makes your home the trusted, recognisable choice in your area.
FAQs on Care Home Marketing
What is care home marketing?
Care home marketing is the mix of local SEO, paid advertising, PR, content and reputation management used to generate enquiries and admissions for a care home or group — distinct from general marketing because of the trust, compliance and local-search factors involved.
How is care home marketing different from marketing any other business?
Decisions are made by families under time pressure, often researching several homes at once, and searches are hyper-local. Care home marketing has to prioritise trust signals, reviews and fast response times over broad brand awareness.
Do you work with single homes or groups?
Both. We build campaigns for independent care homes and for multi-site groups, with reporting broken down by home where it's useful.
What's included in the free mystery shopping visit?
We enquire with your care home as a real family would, then send you a plain-English report on response time, tone and follow-up, a useful starting point before any care home marketing work begins along with some recommendations.
How long does it take to see results from care home marketing?
Timelines vary by home and local market, but reputation and local SEO work tends to build over a few months, while paid enquiry generation can start producing enquiries almost immediately within few weeks. We'll set out a realistic timeline for your home as part of the free mystery shopping visit.
How much does care home marketing cost?
It depends on the channels and scope you need - a single home running paid ads and SEO looks very different to a multi-site group adding PR and sales training. We build a plan around your budget and occupancy target rather than a fixed package.
Do you take over enquiry handling entirely, or work alongside our admissions team?
Either. Some homes want us handling enquiries end-to-end; others want us supporting and training their existing admissions team. We agree the right model upfront.
Can you help fill specific types of beds, such as dementia or nursing care?
Yes - campaigns and messaging can be built around specific care categories, so you're generating the right enquiries for the beds you actually need to fill, not just enquiry volume.
Do you help with CQC-related reputation concerns?
We support reputation management around ratings and inspection outcomes, but we're a marketing agency, not a compliance consultancy, for anything regulatory, we'd always point you to your usual compliance advisers. That said, we see your CQC evidence as a genuinely valuable resource: the stories behind a good inspection are often exactly what builds strong, credible local branding.
Is this a rolling contract, or a fixed term?
We typically work on a rolling monthly basis rather than locking homes into long fixed terms - full details get confirmed during your consultation.